Viking unveils new logo at 40th anniversary celebrations ahead of bumper year
Daniel Crewe and Harriet Bourton, Publishing Directors at Viking. Photo: Sam Walton
Viking has celebrated its 40th anniversary with a party and launched a new logo ahead of a bumper year of publishing.
Harriet Bourton, publishing director for fiction, and Daniel Crewe, her counterpart for non-fiction, have shared with The Bookseller how the imprint has developed in the last few years.
Looking ahead, the next year promises to be a major year for Viking in terms of publications.
“The fiction list set to be “one of our biggest autumns for a decade”, Bourton and Crewe said.”
Next spring there is political neuroscientist Leor Zmigrod’s The Ideological Brain, and Deepa Paul’s Ask Me How It Works, about her polyamorous marriage, “both won in very competitive auctions and representing the scope of the list”, said Bourton and Crewe.